Philips Aurea — Seduction by Light campaign hero image

Philips Aurea — Seduction by Light

Original music · Tribal DDB / Philips · 2007

Seduction by Light was a marketing campaign produced by Tribal DDB Worldwide for Philips to launch the Aurea LCD screen in 2007. The campaign centred on an interactive microsite built around the Aurea’s Ambilight technology — a system that projects ambient light matching the on-screen content in real time. The music was composed by Mark Slater and recorded at Abbey Road Studios with the London Symphony Orchestra.

Watch

The interactive Aurea microsite in motion, and behind the scenes at Abbey Road recording the score.

The Aurea microsite — the score moving with the pages. Digital experience led by Juliane Hadem.
Behind the scenes at Abbey Road for the Philips Aurea commercial.

Listen

Selected cues from the score.

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From the sessions

At Abbey Road with the London Symphony Orchestra, engineered by Andrew Dudman at the studio’s iconic Neve desk.

Credits

Music composed by Mark Slater.
Tribal DDB for Philips · Recorded at Abbey Road with the London Symphony Orchestra · 2007.

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